Carrión Bósquez, Nelson; Veas González, Iván; Naranjo Armijo, Franklin; Llamo Burga, Mary; Ortiz Regalado, Oscar; Ruiz García, Wilfredo; Guerra Regalado, Wilson; Vidal Silva, Cristian
(MDPI-Advancing Open Science for more than 25 years Supporting academic communities since 1996, 2024-01-11)
This study examined the impact of green advertising and eco-labels on the attitudes
and environmental awareness of millennials purchasing eco-friendly products in shopping centers
across Ecuador. The research utilized a ...