Uso de la inteligencia artificial en la personalización de la experiencia del usuario en plataformas digitales

Abstract

The application of artificial intelligence (AI) in digital platforms has revolutionized the personalization of the user experience in different sectors, including education and business. Using data analysis and machine learning, AI precisely adapts to the individual needs and preferences of users, significantly improving their experience. In the field of digital business, AI has transformed business models by enabling more effective and relevant interaction with users, offering personalized recommendations, and improving operational efficiency. In education, AI has been essential to create virtual learning environments that adjust to the individual characteristics of students, thus optimizing their teaching and learning process. However, the use of AI poses ethical and privacy challenges that need to be addressed, ensuring the protection of personal data and establishing appropriate regulatory frameworks. In addition, it is necessary to maintain a constant update of the algorithms and AI models to adapt to the changing preferences and needs of users. In summary, AI has transformed the personalization of the user experience on digital platforms, improving the interaction between platforms and users, but it is essential to address ethical and privacy aspects, while promoting the continuous improvement of algorithms and models to satisfy the constantly evolving needs of users