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Principios de marketing estratégico
Teresa Vallet-Bellmunt (coord.) Antonio Vallet-Bellmunt Ilu Vallet-Bellmunt Emilia Casanova-Calatayud Víctor del Corte-Lora Marta Estrada-Guillén Juan Carlos Fandos-Roig Valentín Gallart-Camahort Pilar Monte-Collado